Design by: Muurbloem design studio
The colourful Iro is a traditional garment worn by women in West Africa. The formality level of the Iro depends on the fabric used to decorate it. It has formal and informal versions and varies from simply draped to fully tailored ensembles.
Ground breaking layer concept
Floorfashion by Muurbloem is a multifunctional collection of 12 designs inspired by local, folkloristic clothing from all over the world. Each design is composed of a set of four layers which can be individually arranged and recoloured. The four layers differ from one another in regards to motif, colours and proportions.
Working with the layers is easy. Simply select as many of the layers of a design as you please. By mixing, adding and recolouring layers, Floorfashion by Muurbloem allows you to create truly fashionable floorscapes. As a quick and easy alternative to your own personal layer mix, this catalogue presents a 18 predefined layer combinations for your inspiration.
The collection is developed in ege’s standard colour pallettes making recolouration possible for all designs. Besides that, the customers can choose out of 9 different qualities.
The Muurbloem design team happily helps their customers with their choice and advices how to play around with the collection.
On the site of ege carpets the customers can play around with the different layers of Floorfashion. Also, here the colours can be changed to a other colorkey.
Play with FLOORFASHION:
click here - Floorfashion - ege carpets
Floorfasion by Muurbloem
Floorfasion by Muurbloem is a multi-purpose carpet collection, which features layer on layer of beautiful designer patterns. The layering makes it possible to create unique and outstanding carpet patterns for any floor. Working with design in layers is easier than it sounds. When you mix, add and recolour the layers, with Floorfashion by Muurbloem you can create a unique design expression of your own. This collection has been created in cooperation with the award-winning, Netherlands-based Muurbloem Design Studio.
Designer Collection -
Recolour option -
12 unique design themes in contemporary colours -
Each design is created in four unique layers -
Large-scale pattern repeat 400 x 300 cm -
No minimum order requirement -
8 standerd qualities form 750 - 1900 g/m2 -
Quality-assured in accordance with EN 1307 classification -
Classified for use under any conditions: including very heavy use -
24-hour samples service -
Ships no later than 14 days from the day we receive yout order -
Part of the Highline concept -
Muurbloem is a multidisciplinair design studio.
Muurbloem designs products for various own- and (inter)national labels. In addition they design interiors fort he businesss market.
How people choose to decorate themselves and their environments has always intrigued us. We are fascinated by ancient cultures and traditions. This broadens our knowledge and provides a solid platform for the creation of Floor Fashion by Muurbloem.
The concept
Doing business abroad can be an exhilarating and inspiring experience opening gate-ways to layers of new cultures. Since ancient time, people of different cultures have hand-crafted patterns for their clothing. These patterns were used as one of the first ways of communicating interests and developments.
On journeys, impulses of fashion influence us and we put on new layers when shift ing and adapting to new cultural settings. The creation of Floorfashion by Muurbloem began with mapping the world, searching for special details and cultural diversities between continents and countries. We found that each culture is composed of complex and unique layers. In fashion, the use of layers is a widely known phenomenon. We wish to intro-duce this phenomenon to the Muurbloem carpet collection. As fashion dresses a person, Floorfashion by Muurbloem dresses architecture.
Design in layers
Each carpet design in the collection is composed of four different layers.
The large span of patterns decorates the interior and adds a beautiful and striking expression to the interior. Select the layers you desire and recolour to create unique styles and atmospheres. Behind each layer is hidden new meanings and new expressions that when combined transform into impressive floorfashion.
Have a nice journey!
Muurbloem Design Studio
Muurbloem thanks ege team for their inspiring cooparation during the making of the collection.
Fotografie: www.matthijsvanroon.com
Digitale bewerking interieur foto’s: www.fisk-imaging.com
Kurta; foto achtergrond: www.stijlendetail.nl
Kamiks; rots kussens: www.roneljordaan.com
Bodice & Kurta; rugzakken: www.vliegervandam.com
Art direction; www.muurbloem.com
